Creating Google Adwords Campaigns

Workshop 5: Google Adwords 2 – Developing and Growing Your Adwords Campaigns For Long Term Success

Google AdWords

Session Dates: TBD
Cost: $100 (lunch is provided) – SPACE LIMITED TO 15 SEATS!
Location: Suite 330 – 111 West Hastings Street, Vancouver BC V6B 1H4
Contact: Shane at 604-875-6431 or shane@bc211.ca
Deadline for Registration: TBD
Cancellations: No refunds within 48 hours of workshop
Designed especially for Not-For-Profit-Organizations: As part of the Digital Strategies Workshop Series for Non-Profits, if you have attended other Adwords 1 workshop, and want to build upon your previous experience, OR, if you are already active with Google Adwords and want improved paid ranking results.

In attending this 1 day hands-on workshop, you will:

  • Know how to manage and develop your campaigns and account for long term success.
  • Gain insight & knowledge of ad copy techniques and key factors to improve ad performance.
  • Identify key features of ad copy destination page to improve campaign goal conversion.
  • Understand testing and how to continuously improve your Adwords performance.
  • Read Adwords reports to manage, evaluate and report performance and implement changes.

This workshop is an invaluable opportunity for you to ACTIVELY build up and improve your non-profit group’s online Google Adwords paid search account performance, to better support the delivery of your core services or key message to those who want it most.

Space is limited to 15 participants. You do not need to bring your laptop, however if you like to take notes you can bring it, an iPad or tablet.

Presented by bc211 – in partnership with Keith Kidwell, Netsurf Marketing.  For questions about the workshop, please contact Keith directly at 604-780-7116 or keith[@]netsurfmarketing.com.

Workshop Facilitator:

Keith Kidwell brings over 20 years of Online Marketing expertise from a range of for profit and not-for-profit organizations. He is well-versed in all aspects of search engine optimization (SEO), search engine marketing (SEM), user design (UX) and Social Media strategies. Most recently, Keith has consulted with bc211 with their online marketing, Adwords and Social Media strategy.

In his previous role as Vice President of Internet Marketing with one of Vancouver’s leading web marketing firms, Keith provided consultation and strategic planning on all areas of online strategy. He now teaches Internet marketing courses at the college level. He is also a speaker and presenter, and has presented to many groups, including the BC Human Resources Management Association, and Thompson Rivers University Marketing Department. Keith brings extensive experience and an engaging presentation style to help you get the most of your group’s online potential.

Not ready? Check out the other workshops in our Digital Strategies Workshop Series for Non-Profits.