Email Communications Strategy Training

Workshop 7: Email Communications 101 – Developing, Preparing & Managing An Email Communications Strategy

Email Communications

Session Dates: TBD
Cost: $100 (lunch is provided) – SPACE LIMITED TO 15 SEATS!
Location: Suite 330 – 111 West Hastings Street, Vancouver BC V6B 1H4
Contact: Shane at 604-875-6431 or shane@bc211.ca
Deadline for Registration: TBD
Cancellations: No refunds within 48 hours of workshop
Designed especially for Not-For-Profit-Organizations: This workshop is ideal if you are responsible for developing and growing your email communications strategy from start to finish, or tasked to execute or deliver on a email communications plan for your non-profit group.

In attending this hands-on workshop, you will learn:

  • The techniques and strategies to develop and grow your email communications list according to best practices.
  • How to create and write email content that is relevant, topical and interesting.
  • Subject headline and delivery tips that can improve your email open rate and increase readership.
  • Management and delivery tools for your Email communications strategy from intake to delivery.
  • How to assess and evaluate your email campaign performance and how to make improvements.

You will leave with practical tools and techniques to help you and your organization manage and deliver a comprehensive Email Communications strategy successfully from implementation to delivery.

Space is limited to 15 participants. You do not need to bring your laptop, however if you like to take notes you can bring it, an iPad or tablet.

Presented by bc211 – in partnership with Keith Kidwell, Netsurf Marketing. For questions about the workshop, please contact Keith directly at 604-780-7116 or info[@]netsurfmarketing.com.

Workshop Facilitator:

Keith Kidwell brings over 20 years of Online Marketing expertise from a range of for profit and not-for-profit organizations. He is well-versed in all aspects of search engine optimization (SEO), search engine marketing (SEM), user design (UX) and Social Media strategies. Most recently, Keith has consulted with bc211 with their online marketing, Adwords and Social Media strategy.

In his previous role as Vice President of Internet Marketing with one of Vancouver’s leading web marketing firms, Keith provided consultation and strategic planning on all areas of online strategy. He now teaches Internet marketing courses at the college level. He is also a speaker and presenter, and has presented to many groups, including the BC Human Resources Management Association, and Thompson Rivers University Marketing Department. Keith brings extensive experience and an engaging presentation style to help you get the most of your group’s online potential.

Not ready? Check out the other workshops in our Digital Strategies Workshop Series for Non-Profits series.