Google Adwords Training

Workshop 4: Google Adwords 1 – The $10K Application Process / Foundation to Account & Campaign Success

Google AdWords

Session Dates: TBD
Cost: $100 (lunch is provided) – SPACE LIMITED TO 15 SEATS!
Location: Suite 330 – 111 West Hastings Street, Vancouver BC V6B 1H4
Contact: Shane at 604-875-6431 or
Deadline for Registration: TBD
Cancellations: No refunds within 48 hours of workshop
Designed especially for Not-For-Profit-Organizations: As part of the Digital Strategies Workshop Series for Non-Profits, if you have attended other Digital Strategies workshops, and want to target new groups or constituents, OR, if you are already active with Google Adwords and want improved paid ranking results.

In attending this 1 day hands-on workshop, you will:

  • Follow the steps to submit your application to Google for the $10K / month consideration.
  • How Pay per click (PPC) works and how Google implements paid search placement.
  • Learn to create your first campaign with Google Adwords and manage your account.
  • How to select and target keywords. Learn ad copy writing techniques and create your first Adgroup.
  • Identify the keyword points your audience needs for the PPC journey to succeed.
  • Set goals and understand key metrics to evaluate your performance with Google Adwords reporting.

This workshop is an invaluable opportunity for you to ACTIVELY develop, execute, and improve your non-profit group’s online presence through paid search more quickly or broadly, to better support the delivery of your core services or key message to those who want it most.

Space is limited to 15 participants. You do not need to bring your laptop, however if you like to take notes you can bring it, an iPad or tablet.

Presented by bc211 – in partnership with Keith Kidwell, Netsurf Marketing. For questions about the workshop, please contact Keith directly at 604-780-7116 or keith{@}

Workshop Facilitator:

Keith Kidwell brings over 20 years of Online Marketing expertise from a range of for profit and not-for-profit organizations. He is well-versed in all aspects of search engine optimization (SEO), search engine marketing (SEM), user design (UX) and Social Media strategies. Most recently, Keith has consulted with bc211 with their online marketing, Adwords and Social Media strategy.

In his previous role as Vice President of Internet Marketing with one of Vancouver’s leading web marketing firms, Keith provided consultation and strategic planning on all areas of online strategy. He now teaches Internet marketing courses at the college level. He is also a speaker and presenter, and has presented to many groups, including the BC Human Resources Management Association, and Thompson Rivers University Marketing Department. Keith brings extensive experience and an engaging presentation style to help you get the most of your group’s online potential.

Not ready? Check out the other workshops in our Digital Strategies Workshop Series for Non-Profits.