Website Metrics and Analytics Training

Workshop 8: – Metrics and Analytics – Track, Measure & Evaluate Traffic & Visitors To Your Site

Metrics and Analytics

Session Dates: TBD
Cost: $100 (lunch is provided) – SPACE LIMITED TO 15 SEATS!
Location: Suite 330 – 111 West Hastings Street, Vancouver BC V6B 1H4
Contact: Shane at 604-875-6431 or shane@bc211.ca
Deadline for Registration: TBD
Cancellations: No refunds within 48 hours of workshop
Designed especially for Not-For-Profit-Organizations: This workshop is ideal if you are responsible for managing and reporting on your online and website strategy from start to finish, or tasked to execute or deliver an online marketing strategy for your non-profit group.

In attending this hands-on workshop, you will learn:

  • Key analytical tools available to analyze and assess your online footprint and web traffic.
  • How to set up and integrate the key analytical tools & features with your site and online efforts.
  • How to review, read and access the available analytical data to gauge success.
  • Interpret data and reports to make strategic decisions regarding your online strategy and website.
  • How to present, assess and report metrics and reports to stakeholders and team members.

You will leave with practical tools and techniques to help you and your organization manage, deliver and report on available, comprehensive analytics and metrics, to measure the performance of your online communications strategy and website performance from campaign start to site visit.

Space is limited to 15 participants. You do not need to bring your laptop, however if you like to take notes you can bring it, an iPad or tablet.

Presented by bc211 – in partnership with Keith Kidwell, Netsurf Marketing.  For questions about the workshop, please contact Keith directly at 604-780-7116 or info[@]netsurfmarketing.com.

Workshop Facilitator:

Keith Kidwell brings over 20 years of Online Marketing expertise from a range of for profit and not-for-profit organizations. He is well-versed in all aspects of search engine optimization (SEO), search engine marketing (SEM), user design (UX) and Social Media strategies. Most recently, Keith has consulted with bc211 with their online marketing, Adwords and Social Media strategy.

In his previous role as Vice President of Internet Marketing with one of Vancouver’s leading web marketing firms, Keith provided consultation and strategic planning on all areas of online strategy. He now teaches Internet marketing courses at the college level. He is also a speaker and presenter, and has presented to many groups, including the BC Human Resources Management Association, and Thompson Rivers University Marketing Department. Keith brings extensive experience and an engaging presentation style to help you get the most of your group’s online potential.

Not ready? Check out the other workshops in our Digital Strategies Workshop Series for Non-Profits.